Trinidadian Keshav Singh is one half of the production team Jus Now, who recently signed to the Warner Bros. music label. Alongside Sam Interface, a Bristol DJ whom Singh met by chance some years ago, Singh has produced for Trinidadian soca artists including Bunji Garlin, Machel Montano and 3Canal, as well as dancehall star Beenie Man, DJ Fresh, Afro Beat’s Fuse ODG and some UK pop singers.
Jus Now’s collaborations with Bunji have seen the soca sensation reap new fans internationally with songs such as Savage and Tun Up. It was the latter which brought the production duo to the attention of Warner, when a sample of the song was passed to the label; Jus Now was later signed through 2 Tone Entertainment. Look out for a new international track which is due to be revealed soon, and will feature vocals by an acclaimed dancehall artist. The song fused with dance music had its premiere at the Glastonbury Festival earlier this year.
The signing of Jus Now points to what Keshav Singh believes – that the label is keenly focused on Caribbean music, and that this will in turn make space for more Caribbean artists.
He articulates his ambition for soca when he says, “There is ample opportunity to articulate or to establish our position as a creator of the art form.The onus is on us to represent what we do best.”