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Thursday, August 13, 2020

All aboard – Bounty Rum launches at Notting Hill Carnival


Saint Lucia Distillers (SLD) has chosen Notting Hill Carnival (26‑27 August) for the UK launch of its Bounty Rum, tagged ‘the Spirit of Saint Lucia’.

The company already has a presence in the British market with its Chairman’s Reserve and Admiral Rodney brands. Bounty predates them both, as it has been produced since 1972 and is “a staple of Saint Lucian life”, SLD says. It comes in six varieties: Premium Gold, Premium White, Bounty Dark, Bounty Spiced, Bounty Coconut and Bounty Lime. Prices for 700ml range from £16.69 to £22.49.

The company’s tasting notes describe Bounty as “Medium-bodied with ripe sultana fruit, vanilla from the oak and a hint of spice. Good balance, clean and with an enjoyable finish.” Master of Malt considers the flavour to be “banana fritters, white pepper, dried fruit and subtle oak”, whereas the Fat Rum Pirate was reminded a little of Trinidad’s Vat 19 and characterised it as “an easy going mixer” – apparently, it goes well with Coke.

The rum will be launched in conjunction with Trailer Happiness (“a kitsch-filled Polynesian cocktail bar with a menu of Caribbean-style snack food”) at 177 Portobello Road, London W11 2DY.

Sly Augustin, owner of Trailer Happiness, said: “As a Saint Lucian living abroad, I am very happy and proud to take part in the launch of Bounty Rum in Europe, which couldn’t have taken place anywhere else but at the Notting Hill Carnival, celebrating Caribbean culture in London since 1966.”

Bounty Rum is imported by Emporia Brands, which is sponsoring Trailer Happiness and the Pioneers Festival over the Carnival period.