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Grace Foods UK celebrates 100 years

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Grace Foods UK celebrated its 100th year as the leading Caribbean foods supplier by partnering with British soul music radio station Mi-Soul. The anniversary was also marked by the unveiling of a music sponsorship deal for the company’s Encona sauce brand, which now comes in nine flavours.

Grace Foods UK’s campaign was aired on Mi-Soul throughout the anniversary week, which began on 7 February. Four Encona-sponsored music mixes were played daily on primetime shows hosted by DJs George Kay and Ronnie Herel.
Lovers of Grace Foods’ drinks, sauces and groceries had chances to win food hampers on each day of the campaign, while the grand prize was a seven-day all-inclusive holiday to Jamaica.

Marketing manager Vandu Patel said:,“Our campaign with Mi-Soul Radio is the perfect partnership and a great way to mark the 100th anniversary of Grace Kennedy, as well as promoting their iconic sauce brand, Encona.”

Founded by Grace Kennedy, the brand has been in business since 14 February 1922. Its products are available in most UK supermarket chains, including Sainsbury’s, ASDA and Tesco.



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