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Wednesday, October 20, 2021

Picture this! Getty Images and Notting Hill Carnival launch photography partnership


Picture agency Getty Images has teamed up with organiser Notting Hill Carnival Limited and NHCL’s parent organisation Carnival Village Trust (CVT) to create a carnival-focused project for the area’s young photographers.

The Photography Project is aimed at 16‑25-year-olds with a passion for photography. Ultimately, it will include a chance to capture all the excitement of Carnival 2021 as a Getty Images contributor.

However, the project starts with the challenge of photographing this year’s unique (we hope!) socially distanced carnival delivered online by Access All Areas on 29, 30 and 31 August. The images that best tell that strange story have a chance of being published on Getty’s websites.

Throughout the year, the young photographers selected for the project will be able to learn more about the craft through a technical workshop – explaining the practical aspects of using today’s increasingly complex cameras and also editing and delivering ‘content’ (aka pictures!).

Anyone can be an amateur photographer, but to make a living from photography you need to know about copyright, contracts and how to deal with agencies like Getty, so there’s a business workshop too. On the creative side, participants will be offered portfolio reviews and critiques, seminars from established photographers and a chance to shadow a professional photographer in their working day.

The Photography Project is a golden opportunity to learn from top-flight professionals for anyone serious about developing their skills or taking up photography as a career. The overall aim, according to a joint statement by Getty Images and NHCL, is to “support visual storytelling within the Notting Hill Carnival community and provide a platform of learning and promotion to NHC’s network of existing photographers and aspiring amateur photographers”.

Notting Hill Carnival Ltd CEO Matthew Phillip said in a media statement: “We are delighted to be in partnership with Getty and offering young adults in the local area an opportunity to explore their passion further.”

As ‘Official Photography Partner’ to Notting Hill Carnival, Getty Images is making its own imagery of Carnival – which normally comes at a very high premium ‑ available free of charge to NHCL for editorial use.

  • If you want to know more about the Photography Project and how to take part, get in touch with the co-ordinator, Collin Hills: collin@carnivalvillage.org.uk