Dalgety Herbal Teas, founded by Guyanese entrepreneur Mark Dalgety, is one of five Black-owned businesses that has benefited from free TV advertising as part of Channel 4’s award-winning Black In Business initiative in partnership with Lloyds Bank.
The initiative, which aims to address obstacles faced by Black entrepreneurs, provided each of the five businesses with £100,000 worth of airtime and a TV advert. The five business owners also received six months of tailored marketing and business support from Channel 4, Lloyds Bank, and social enterprise DOES.
Each 30-second commercial stars the business founder alongside comedian Judi Love. The Dalgety Herbal Teas advert airs from 12 February – 31 March.
The feel-good advert begins with founder Mark wheeling a crate of tea into a colourful studio. He then explains that they have an herbal tea for every moment before cutting to Judi, who is lounging on a mock-up beach and sipping on a cuppa. She relaxes as she compares the tea to the strength of the Caribbean sun and asks, “Wait…who drinks tea on a beach?” The scene ends with Mark saying the tea is so good that you can drink it anywhere!
Dalgety Teas says, “This is the biggest opportunity Dalgety Teas has ever had, and we are truly thankful to Channel 4 and Lloyds Bank. A national TV campaign gives us a platform to introduce Dalgety Teas to new audiences who previously would not have heard of It. Currently, the UK supermarkets only stock our Teas in the world food aisle. By having a national TV campaign, we hope to have our teas stocked in the tea section, where we should be.”
For more information about Dalgety Herbal Teas, visit dalgety.co.
