DJ Puffy (Andre Parris), the internationally acclaimed entertainer, has been named Barbados’ newest Tourism and Culture Ambassador. The announcement was made during a formal contract signing at Barbados Tourism Marketing Inc. (BTMI) headquarters.
Established with the National Cultural Foundation (NCF), this partnership aims to elevate Barbados’ global brand appeal, especially among younger audiences. Known for his unmatched talent and infectious energy, DJ Puffy is committed to showcasing his Barbadian heritage on the world stage.
“BTMI is proud to partner with Mr. Parris, whose roots run deep in Barbadian soil and whose reach extends globally,” stated Ms. Andrea Franklin, CEO of BTMI. “His story becomes part of ours. Through digital storytelling and high-profile appearances, we hope to enhance awareness of Destination Barbados and strengthen the island’s global identity.”
Ms. Carol Roberts, CEO of the NCF, expressed enthusiasm about the collaboration. “We are thrilled to work with DJ Puffy again, as this partnership will allow us to promote Barbadian music at a higher level. His influence will evoke nostalgia among Barbadians and West Indians worldwide while introducing our vibrant local music to millions globally.”
As Tourism and Culture Ambassador, DJ Puffy will play a crucial role in highlighting Barbados’ rich culture at key international events. His appointment reflects BTMI and NCF’s commitment to supporting homegrown talent and collaborating with cultural innovators.
“I am incredibly proud to be officially recognised as a Barbados Tourism and Culture Ambassador,” DJ Puffy commented. “Barbados isn’t just where I’m from; it’s my sanctuary a place of joy, culture, and relentless spirit. Sharing that with the world is a part of who I am.”
Through his music and influence, DJ Puffy will bring the bold, creative, and proudly Bajan spirit of Barbados to global audiences.
