An independent, family-run wholesale bakery in Peckham, South London, producing authentic Jamaican patties, has landed a life-changing contract with supermarket Aldi. The supermarket will stock its Flake Bake Beef patty in stores nationwide from 10 April. Paul Williams, (54) and son Mike (33) of Flake Bake, showcased their most popular flavour patty as part of the Channel 4 series ‘Aldi’s Next Big Thing’.
On the programme, Mike Williams invited the judges to: “Let a taste of Jamaica seduce your palate!’ However, to win the contract, they needed to create packaging, find a way to increase production and increase shelf life from 5 to 10 days.
Fortunately, they consulted a food scientist and agreed to use garlic as a natural food enhancer to increase the shelf life without altering the original taste. They also sourced assistance from a local factory to scale up production, and Mike’s uncle, Lavar, a graphic designer, created an eye-catching, individual packaging design.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “You can’t help but fall in love with Paul and Mike, and their product tastes beautiful. It’s clear how much care goes into making the product. The pastry is unbelievable, every part of it is delicious – I just love it!”
Paul Williams, Co-Owner of Flake Bake, said: “I cannot explain how happy I am right now. I am immensely proud of my son. Without him, it couldn’t have happened.”
Mike and Paul’s Flake Bake Beef patty (99p, 140g) is available in stores now. But shoppers need to get in quick for a chance to try, as with all Specialbuys, once they’re gone, they’re gone!
Aldi’s Next Big Thing airs on Channel 4, every Tuesday at 8pm until 7th May.
