On Thursday 7 April, the Jamaican High Commission and Jamaica Promotions Corporation (JAMPRO) hosted a new initiative in London called Meet the Buyer. The aim is to connect Jamaican businesses with UK retailers and the media.
The event brought together some outstanding entrepreneurs and Michelin-trained Chef Aleandro, founder of Food Fusion. He served the guests an array of delicious canapés prepared from products owned by the vendors in the room.
According to Dr Carlton Brown, founder of Marshall and Brown, “The UK food retail market has seen a genuine desire by consumers to have access to authentic Caribbean foods, and this event has brought together some of the most creative, innovative and authentic products from Jamaica. The buyers who attended were excited and truly engaged and JAMPRO and the Jamaican High Commission UK have done a wonderful job in promoting the very best of Jamaica.”
The organisers hope that Meet the Buyer will help Jamaican brands penetrate the UK market more effectively by allowing Jamaican business owners to network with their UK counterparts and retailers.
