Emerging from the heart of Guyana with purpose and pride, The Alter Ego Project marks a bold cultural statement by Pahjo, a multi-talented creative dedicated to giving back to his homeland. This initiative isn’t just music it’s mentorship, exposure, and elevation for the next generation of Guyanese soca talent.
The Alter Ego Project brings together a fresh crop of artists, blending their raw potential with polished production to deliver a riddim that’s both culturally rooted and globally competitive. Each track tells a story not just of sound but of growth, guidance, and the grind behind the scenes.
This project also serves as an educational platform, providing these rising stars with hands-on insight into what working with industry professionals looks and feels like from vocal delivery and stage presence to marketing and music business fundamentals.
Featured on the riddim are: Vinel Hinds, Kyra, Nesta, Akeem Alexander & Vintayge. These artists represent the future of Guyanaese soca, backed by a vision to make the country a recognised player in the global soca movement. Pahjo’s long-term commitment includes two more projects slated for release in 2025, each pushing the boundaries of what’s possible for creatives from underserved regions.
WHERE TO LISTEN
The Alter Ego Project is available on Socanews.com, Spotify, Apple Music, and YouTube. Dive in, stream the riddim, and witness the evolution of Guyanese soca. Whether you’re discovering new sounds or supporting emerging Caribbean talent, The Alter Ego Project is a must-listen.
